Unified inbox
Every comment, message and review in one inbox
Stop checking 9 apps for replies. Comments, direct messages and Google reviews arrive in one place, your team can split the work, and automations can take the first reply.
Included in Premium and higher plans, not in Starter.
Social conversations
Conversations from 9 networks
Comments, direct messages and reviews come in from these networks. What arrives depends on what each network offers: YouTube has comments but no direct messages, and Google Business Profile brings reviews.
- InstagramComments and DMs
- Facebook PagesComments and DMs
- LinkedInComments on page posts
- YouTubeComments
- ThreadsReplies
- Google Business ProfileReviews
- BlueskyReplies
- MastodonReplies
- RedditComments
Messaging channels
Add WhatsApp, Telegram, SMS and live chat
The inbox is not only for social networks. Connect WhatsApp, a Telegram bot, SMS and a chat widget for your website, and answer customers next to your comments. Meta bills WhatsApp messages to your WhatsApp Business account.
- A WhatsApp Business number, with approved templates once 24 hours have passed since the customer's last message
- A Telegram bot with a welcome message and a command menu
- Two-way SMS through your own Twilio or Plivo account, or send-only through your own HTTP gateway
- A live-chat widget for your website
Automations
Let automations take the first reply
Turn the answers you type every day into automations. They reply on the channels you choose and hand the chat to a teammate when a person is needed.
- Welcome messages and keyword replies
- Comment-to-DM on Facebook and Instagram posts
- Bookings and payment links inside the chat
- AI replies with your own OpenAI, Claude, Gemini or DeepSeek key
Teamwork
Built for teams that share the replies
One person or ten, everyone sees the same list and knows who is handling what.
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Assign conversations
Hand a thread to the right teammate, so nothing gets answered twice or not at all.
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Internal notes
Leave context for colleagues inside the conversation. Notes stay inside your team.
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Tags
Label conversations by topic, such as an order question, a complaint or a sales lead.
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Saved replies
Save answers to common questions, reuse them and make them personal before sending.
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AI reply suggestions
With your own OpenAI, Claude, Gemini or DeepSeek key connected, start from a suggested reply and make it yours before you send it.
AI chatbot -
Social and messaging together
Comments, direct messages, reviews and chats share one inbox, so no channel gets forgotten.
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Bot and team handover
Pause the bot when a teammate replies, and hand the chat back so the automation carries on from the same step.
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Round-robin assignment
Give new conversations to the least busy teammate automatically, or leave them for the team to pick up.
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Done, archive and block
Mark threads done, archive old ones and block a contact to stop replies and the bot. Archived conversations are deleted after 30 days.
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Notifications
Hear about new conversations, assignments, @mentions and failed automations in the app, and get a daily digest. Assignments can also reach you by email, or on WhatsApp once you connect a number.
How it works
How a team works the inbox
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Connect channels
Connect your social accounts, then add WhatsApp, Telegram, SMS or live chat if you use them.
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Assign
Route each new conversation to the person who can answer it.
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Reply
Start from a saved reply, or let an automation answer first, then make it personal.
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Note and tag
Leave a note for the next person and tag the conversation by topic.
Good to know
Answer WhatsApp messages inside 24 hours
WhatsApp sets the rules for business messaging, and one of them shapes how fast your team should reply. Read them in WhatsApp's developer documentation.
- Free-form replies are allowed for 24 hours after the customer's last message or call, and the window restarts each time they write
- After the window closes, WhatsApp only allows pre-approved message templates
- Businesses can only message people who have opted in
- Text messages can be up to 4,096 characters, and media captions up to 1,024
FAQ
Inbox questions
Which networks are in the unified inbox?
Conversations come in from Instagram (comments and DMs), Facebook Pages (comments and DMs), LinkedIn (comments on page posts), YouTube (comments), Threads (replies), Google Business Profile (reviews), Bluesky (replies), Mastodon (replies) and Reddit (comments). You can also connect a WhatsApp Business number, a Telegram bot, SMS and a live-chat widget for your website.
Are comments from my other networks included?
X, Pinterest and Tumblr are publishing networks in Postocial, so their comments stay in each network's own app.
Can I reply to Google reviews?
Google Business Profile reviews arrive in the inbox next to your comments and messages, so you can respond from the same place.
Can AI reply to people automatically?
Only if you set it up. Add an AI Reply step to an automation and connect your own OpenAI, Claude, Gemini or DeepSeek key, and it answers from the knowledge you give it, with a handover to your team when needed. In the inbox, the same key powers reply suggestions that a person reviews and sends. Where the law requires it, tell people they are chatting with an automated assistant. How the AI chatbot works.
Can I send WhatsApp templates, forms or payment links from the inbox?
Yes, once they are set up: approved templates and WhatsApp Forms after you connect WhatsApp, payment links after you connect a payment gateway, and booking links for your meeting types. When 24 hours have passed since the customer's last message, the inbox asks you to pick an approved template. Meta bills WhatsApp messages to your WhatsApp Business account.
What do I need for WhatsApp and SMS?
For WhatsApp, a phone number for WhatsApp Business and access to your company's Meta Business Manager; Meta bills WhatsApp messages to your WhatsApp Business account. For SMS, your own Twilio or Plivo account, or your own HTTP gateway for outgoing texts only.
Can several teammates work in the inbox?
Yes. Assign conversations, leave internal notes and share saved replies. Your plan sets how many team members you can add: 5 on Premium, 10 on Agency and 10 on Unlimited.
Bring every conversation into one place
Connect your accounts and messaging channels during a free trial of Premium, Agency or Unlimited, and answer your first replies from the inbox.
Free for 7 days. Card required; cancel before the trial ends and you will not be charged.