Telegram channels and groups
Schedule Telegram posts for your channels and groups
Plan announcements, photos and videos for Telegram on the same calendar as your social channels, with custom video thumbnails, repeat posts and RSS-fed updates.
Free for 7 days. Card required; cancel before the trial ends and you will not be charged.
- Telegram
Telegram in Postocial
Keep your Telegram channel posting while you work
Postocial publishes to Telegram channels and groups from the same composer as every other network.
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Channels and groups
Post to the Telegram channels and groups you manage, next to your other networks on one calendar.
Scheduling and calendar -
Custom video thumbnails
Set the preview image for the videos you post, so they look deliberate in the chat.
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News feeds, posted for you
Turn an RSS feed into Telegram posts, so subscribers get each new article or update without you copying links.
Bulk posts and RSS -
Repeat posts
Schedule weekly reminders, office hours or regular announcements as repeat posts instead of setting alarms for them.
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A Telegram bot that answers for you
Connect your own bot with a token from @BotFather. People who message it land in the unified inbox, where a welcome message, a command menu and your automations can answer first. Included on Postocial's Premium and higher plans.
Chatbots and automations -
Bulk posts for launches
Load a batch of posts from a CSV file and space them across your time slots.
Example
A sample week on Telegram
How a local news channel might run its Telegram week.
| Day | Post | Set up in Postocial |
|---|---|---|
| Every morning | New story from the website | Created by an RSS campaign and posted to the channel |
| Tuesday | Video interview with the new library director | Custom video thumbnail |
| Thursday | Reminder about the town meeting | Scheduled to the community group |
| Friday | "Send us your tips" call-out | Repeat post. Messages to the newsroom bot land in the unified inbox (Premium and higher plans) |
Best practices
Telegram best practices
What to keep in mind when you plan posts for a Telegram channel or group.
- Mind the caption limit. Messages can hold 4,096 characters, but captions on photos and videos sent by a bot stop at 1,024. Put long text in its own post.
- Keep videos under 50 MB. That is the upload limit for bots on Telegram's cloud Bot API, so compress large files first.
- Write a clear description. You have 255 characters to tell people what your channel or group is for and how often you post.
- Tag recurring formats. A hashtag such as #jobs or #events on every edition lets subscribers find them all later.
- Message characters
- 4,096
- Caption characters (bot)
- 1,024
- Bot upload limit
- 50 MB
- Description characters
- 255
Platform limits
Telegram limits and media specs
The limits and sizes Telegram sets for text, images and video, with a source for each. Platforms change them often, so check before a big campaign.
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Telegram character limits
Field Maximum Message 4,096 characters Comment 4,096 characters Channel or group description 255 characters Channel or group name 128 characters Public username 32 characters About the text limit. Bot API messages hold 1 to 4,096 characters after entity parsing, and media captions 0 to 1,024. Telegram Premium users can write captions up to 4,096 characters in Telegram apps, but posts sent through a bot stay at 1,024. Albums group 2 to 10 photos or videos, and poll questions take 1 to 300 characters. The 255-character bio figure is the channel or group description. Personal bios are 70 characters, or 140 with Telegram Premium.
Hashtags. Telegram supports hashtags in groups and channels to keep messages organized. No hashtag limit is published.
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Telegram image sizes
Placement Size Aspect ratio Photo sent via Bot APIUp to 10 MB. Width plus height can't exceed 10,000 px. Photos sent by URL are limited to 5 MB. Not specified Width-to-height ratio up to 20 Story photo posted by a botMust be exactly 1080x1920 and no larger than 10 MB. 1080 × 1920 px 9:16 -
Telegram video specs
Placement Max length Max file size Aspect ratio Video or file sent via Bot APIBots can upload files up to 50 MB through the cloud Bot API (20 MB when sent by URL). A self-hosted local Bot API server allows uploads up to 2,000 MB. No duration cap is documented. Not stated 50 MB Any Video or file sent from Telegram appsUp to 2 GB per file, or 4 GB with Telegram Premium. Not stated 2 GB Any -
Sources
Checked on . Where Telegram publishes no number, the notes in the tables say where a figure comes from.
Get connected
How to connect Telegram
Connect a channel or group under Social Accounts > Add account. The connect accounts guide lists what to check first. Managing an account for a client? Send a client invite link so they can connect it themselves, without sharing a password.
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Create your bot
In Telegram, open @BotFather, create a bot and copy its token. Then choose "Publish scheduled posts to a channel or group" in Add account, so posts go out under your own bot, in channels and groups.
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Make the bot an admin
In your channel or group, open Administrators and add your bot with permission to post messages. Then enter the @handle or t.me link, plus the bot token. A private group has no handle, so use its numeric ID.
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Set your time slots
Pick the weekly times posts should go out, then write and schedule your first message. See the posting schedule guide.
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Add a chat bot, if you want one
Optionally, choose "Connect a bot to chat & automate on Telegram" and paste a bot token from @BotFather to chat with people, run automations and send broadcasts to people who started the bot, skipping anyone who opted out. Included on Postocial's Premium and higher plans. See how to connect a Telegram bot.
Free tools
Free Telegram tools
Free browser tools for getting posts ready before you schedule them.
Telegram character counter
Check messages against 4,096 characters and captions against 1,024.
Telegram image resizer
Resize images to 1080 × 1920 for Telegram Stories.
Text styler
Style your channel name or description with Unicode bold or script letters.
FAQ
Questions about Telegram scheduling
Something else on your mind? Email us at hello@postocial.com.
Can Postocial post to both Telegram channels and groups?
Yes. Postocial publishes to Telegram channels and groups from the same composer and calendar as your other networks.
How long can a Telegram post be?
A text message can hold up to 4,096 characters. A caption on a photo or video sent by a bot is limited to 1,024, so put long text in a separate post.
What file sizes can I send to Telegram?
Photos sent through Telegram's Bot API can be up to 10 MB. Bots can upload files of up to 50 MB through the cloud Bot API, while people using the Telegram apps can send files of up to 2 GB, or 4 GB with Telegram Premium.
Can I reply to Telegram messages in Postocial?
Yes, on Postocial's Premium and higher plans, through a Telegram bot you connect. Messages people send to the bot arrive in the unified inbox, where you can answer them or let automations reply. You can also send broadcasts from the bot: they reach only people who started it and skip anyone who opted out. Comments in your channels and groups are not part of the inbox.
Can I schedule recurring Telegram posts?
Yes. Use repeat posts for weekly reminders or regular announcements, and RSS campaigns to post new articles from a feed.
Do hashtags work on Telegram?
Yes. Telegram supports hashtags in channels and groups, which helps subscribers find related messages. It publishes no limit on how many you can use.
Put your Telegram channel on a schedule
Connect your channel or group, add an RSS feed for new articles and schedule the rest of the week in one sitting.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.