Comparison, facts as of November 2026
Postocial vs Sprout Social
Sprout Social is a premium suite for deep reporting and customer care, priced per seat. Postocial offers approvals and the API on every plan and the inbox on Premium and higher plans, at flat prices.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.
Who each tool fits
Sprout Social or Postocial?
Both schedule social posts. They are built for different teams, budgets and networks.
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Who Sprout Social fits
Mid-size and enterprise teams that need deep reporting, a strong shared inbox and customer-care workflows, and can afford premium per-seat pricing.
- You need deep reporting and customer-care workflows for a larger team
- You want a strong shared inbox and premium per-seat tools
- You want a 30-day trial before you commit
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Who Postocial fits
Small and mid-size teams that want approvals and the API on every plan, and the inbox on Premium and higher plans, without per-seat pricing.
- You want 10 social accounts, 5 team members and the inbox for €29.99 a month
- You need approvals on your entry plan
- You want an official MCP server for AI assistants
Side by side
Postocial and Sprout Social at a glance
Prices, trials and the features teams ask about most. On Postocial, the inbox and link in bio come with Premium and higher plans; the other features are on every plan.
| Feature | Postocial | Sprout Social |
|---|---|---|
| Starting priceMonthly billing unless noted | €19.99/monthStarter, or €199.90 a year | $99/seat/monthEssentials, 5 profiles; $79 billed yearly |
| Free plan | No | No |
| Free trial | 7 daysCard required | 30 daysNo card |
| NetworksPublishing networks each tool lists | 14X with your own X API key | 13 listedWhatsApp from Standard |
| AI writing assistant | YesWriting help and AI images on plan credits | Yes100 Trellis credits per seat |
| Analytics | YesBest times to post; no analytics for X, Reddit, Tumblr or Telegram | YesDeep reporting |
| Unified inbox | YesOn Premium and higher plans, with WhatsApp, a Telegram bot, SMS, live chat and chatbots | YesNot on Essentials |
| Post approvals | YesClients approve from a shared link | YesFrom Professional |
| Link in bio | YesOn Premium and higher plans, with up to 3 custom domains | YesSproutLink, Instagram only |
| Public API | YesPublishing API and webhooks; Messaging and Link in Bio APIs on Premium and higher plans | YesFrom Advanced |
| MCP server | YesDrafts and schedules posts | Not confirmedNo official server found |
On Postocial, message only people who opted in or wrote to you first, and stop when they ask. Broadcasts go to contacts who opted in and skip anyone who opted out, and on Messenger and Instagram they reach only people who messaged you in the last 24 hours. Meta bills WhatsApp messages to your WhatsApp Business account, and SMS goes through your own Twilio, Plivo or SMS gateway account. Competitor details as of November 2026, from the official pricing, feature and help pages linked here. Plans change often, so check the source before you buy. Sources: Sprout Social: sproutsocial.com/pricing, sproutsocial.com/features/link-in-bio, sproutsocial.com/insights/schedule-bluesky-posts, support.sproutsocial.com/…/44713446274573-Support-…, support.sproutsocial.com/…/360045006152-Sprout-Pub….
Honest differences
Where each tool comes out ahead
No tool wins every line. Here is where Sprout Social is stronger, and where Postocial goes further.
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Where Sprout Social is stronger
- Deep reporting and customer-care workflows for mid-size and enterprise teams
- A 30-day trial with no credit card
- Snapchat publishing, which Postocial does not offer
- Trellis AI agent credits included for every seat
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Where Postocial goes further
- A flat price: Premium costs €29.99 a month for 5 team members, 10 social accounts and the inbox, and Agency €99 for 10 team members and 100 social accounts, against $99 per seat with 5 profiles
- Approvals on every plan and the unified inbox on Premium and higher plans; Sprout Social has no all-in-one inbox on Essentials and starts approvals on Professional
- A REST API on every plan and an official MCP server; Sprout's API starts on Advanced, and we found no official Sprout MCP server
- Link-in-bio pages for any profile on Premium and higher plans, plus Mastodon, Tumblr and Telegram publishing
Pricing
Sprout Social pricing vs Postocial pricing
Postocial lists its prices in euros and Sprout Social in US dollars. Check how each tool counts users, channels or brands before you compare totals.
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Sprout Social pricing
Sprout Social Essentials is $99 per seat a month on monthly billing or $79 per seat billed yearly, and connects up to 5 social profiles. Standard ($199), Professional ($299) and Advanced ($399) are listed per seat a month on annual billing, without monthly rates, and Enterprise is custom. Every plan includes 100 Trellis AI agent credits per seat a month. Sprout Social has no free plan and offers a 30-day free trial with no credit card.
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Postocial pricing
Postocial has four plans, each with analytics, approvals, the API and unlimited scheduled posts within each network's own rate limits. Yearly billing costs 10 times the monthly price, so two months are free, and plan changes are prorated.
- Starter: €19.99 a month or €199.90 a year, with 5 social accounts and 2 team members
- Premium: €29.99 a month or €299.90 a year, with 10 social accounts, 5 team members, the inbox with chatbots and link in bio
- Agency: €99 a month or €990 a year, with 100 social accounts, 10 team members, the inbox with chatbots and link in bio
- Unlimited: €199 a month or €1,990 a year, with unlimited social accounts, 10 team members, the inbox with chatbots and link in bio
Networks
Which networks each tool lists
Postocial publishes to 14 networks. Here is how that lines up with the networks Sprout Social lists, as of November 2026.
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On both lists
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Only on Postocial
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Only on Sprout Social
Postocial doesn't post to WhatsApp Channels or Status. On Premium and higher plans, it connects your WhatsApp Business number for chats, chatbots and template broadcasts.
- Snapchat
- WhatsApp (Standard and up)
Switching
Switching from Sprout Social: a five-step checklist
Most of the work is reconnecting accounts and rebuilding your schedule. Run both tools side by side for a week if you want a safety net.
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Connect your accounts
Start the 7-day trial and connect the profiles you run in Sprout Social. If a client owns a profile, send them a client invite link so they can connect it without sharing a password.
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Rebuild your posting times
Set your workspace's weekly time slots once, by weekday, to match your Sprout Social schedule. "Add to queue" then drops each new post into the next free slot, and you can still pick an exact time for any post.
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Move your upcoming posts
Put your scheduled posts in a CSV file and create them in one bulk upload, or rebuild them in the composer with a version for each network.
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Recreate your inbox routine
On Premium and higher plans, assign conversations, tag them by topic, keep internal notes on each thread and build saved replies. Connect your own OpenAI, Claude, Gemini or DeepSeek key to get AI reply suggestions for a first draft.
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Bring in your team
Invite teammates as admins, members or viewers and turn on approvals where you need them.
FAQ
Postocial vs Sprout Social: questions and answers
Something we missed, or a detail that changed? Write to hello@postocial.com.
Is Postocial cheaper than Sprout Social?
On list price, yes. Sprout Social Essentials costs $99 per seat a month on monthly billing, with 5 profiles. Postocial Starter costs €19.99 a month for 2 team members and 5 social accounts, Premium €29.99 a month for 5 team members, 10 social accounts and the inbox, and Agency €99 a month for 10 team members and 100 social accounts.
Does Postocial match Sprout Social's reporting?
Sprout Social is built for deep reporting and customer care at scale. Postocial's analytics cover a workspace dashboard, per-account and per-post results, top posts and best times to post, with no analytics for X, Reddit, Tumblr or Telegram. If advanced reporting is your main need, compare both closely.
How does the Postocial free trial compare with Sprout Social's?
Sprout Social has no free plan and offers a 30-day free trial with no credit card. Postocial has no free plan; every plan starts with a free trial instead. A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.
How does posting to X work in Sprout Social and Postocial?
Sprout Social lists X among its networks. In Postocial, X works with your own X API key: you pre-fund X developer credits, about $5 per 500 posts, and Postocial has no analytics for X.
Try Postocial next to Sprout Social
Start the 7-day trial, connect a few accounts and schedule a real week of posts. Then decide with your own content on the calendar.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.