Scheduling and calendar
One calendar for every post on every network
Write a post once, adjust it for each network, then put it on the calendar or in your queue. Postocial publishes to 14 networks at the time you choose.
- Facebook Pages
- TikTok
- LinkedIn, profiles and pages
- YouTube
- X, with your own X API key
- Threads
- Google Business Profile
- Bluesky
- Mastodon
- Tumblr
- Telegram
Composer
One post, a version for every network
Start with one post and pick the accounts it goes to. Then open each network's version and change the text or the media, so a long LinkedIn update and a short Bluesky post can come from the same idea.
- Separate text and media for each network in the same post
- Drafts you can come back to later
- Duplicate a post to reuse it for a new date or campaign
- Templates, custom variables and hashtag groups in the editor
- X280-character post
- Bluesky300-character post
- Threads500-character post
- Instagram2,200-character caption
- LinkedIn3,000-character post
- YouTube5,000-character video description
Why versions matter
How much room each network gives you
These limits are why one copy rarely fits everywhere. Check a draft against them with the free character counter.
| Network | Limit | Applies to | Worth knowing |
|---|---|---|---|
| X | 280 characters | Post | Links count as 23 characters and most emoji as 2. Posting needs your own X API key. |
| Bluesky | 300 characters | Post | Counted in graphemes, so most emoji count as one character. |
| Threads | 500 characters | Post | A post can carry up to 5 links and one topic tag. |
| Mastodon | 500 characters | Post | The default. Each server can set its own limit, and every link counts as 23. |
| 800 characters | Pin description | Descriptions do not show in the home or search feeds, so lead with the title (up to 100 characters). | |
| Google Business Profile | 1,500 characters | Post | Reported by third-party guides; Google publishes no number. Keep phone numbers out of the text. |
| 2,200 characters | Caption | Up to 20 @mentions. Only the first lines show before "more". | |
| TikTok | 2,200 characters | Caption | The limit for captions posted through TikTok's API, which is how schedulers publish. |
| 3,000 characters | Post | The feed shows only the opening lines before "see more". | |
| Telegram | 4,096 characters | Message | Captions on photos and videos sent by a bot are capped at 1,024. |
| YouTube | 5,000 characters | Video description | Titles are capped at 100 characters. |
| 40,000 characters | Text post | Reported by third-party sources. Titles are capped at 300 characters. | |
| Facebook Pages | 63,206 characters | Post | Widely reported; Meta does not state it. Long posts collapse behind "See more". |
| Tumblr | 524,288 characters | Whole post | Includes the reblog trail. A single text block holds 4,096 characters. |
Information as of . Sources: X, Bluesky, Threads, Mastodon, Pinterest, Google Business Profile, Instagram, TikTok, LinkedIn, Telegram, YouTube, Reddit, Facebook Pages, Tumblr.
Posting schedule
Set your time slots once, then add to the queue
Set weekly posting times for your workspace, for example Monday, Wednesday and Friday at 9:00. When a post is ready, choose Add to queue and Postocial places it in the next free slot.
- Weekly time slots for the whole workspace
- Add to queue puts a post in the next open slot
- Pick an exact date and time whenever a post needs one
- Build your slots around your best times to post
Planning at scale
Plan in batches, not one post at a time
These tools take the repetition out of a content calendar, whether you post for one brand or twenty.
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Bulk upload from CSV
Prepare a batch of posts in a spreadsheet and upload the CSV file to create them all at once.
Bulk posts guide -
Repeat posts
Set a post to repeat for evergreen reminders, such as opening hours, a weekly tip or a standing offer.
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RSS campaigns
Connect an RSS feed from your blog, newsletter or podcast, and Postocial creates posts from new items.
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Templates
Save the formats you use every week, like a product spotlight or an event reminder, and start new posts from them.
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Custom variables
Store details you repeat, such as a booking link or a sign-off, as variables and drop them into any post.
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Hashtag groups
Keep a set of hashtags for each topic or client and add the whole group to a post at once.
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Tags and filters
Label posts by campaign, client or content type, then filter the calendar to see only those.
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Calendar and posts list
See the month at a glance on the calendar, or switch to the posts list to scan everything in order.
Network options
Options for each network
Beyond text and media, the composer offers the extras each network supports.
| Option | Where it works | What it is for |
|---|---|---|
| First comment | Instagram, Facebook Pages, LinkedIn | Publish a comment right after the post, for a link, extra hashtags or credits. |
| Threads | X, Mastodon | Break a longer idea into a chain of connected posts. |
| Custom video thumbnail | Instagram, Facebook Pages, YouTube, Pinterest, Mastodon, Telegram | Choose the image people see before they press play. |
| User tags and Collab | Tag accounts in your photos and invite collaborators onto the post. | |
| Document carousels | Turn a PDF or a slide deck into swipeable slides in the feed. | |
| Pre-recorded livestreams | Facebook Pages, YouTube | Schedule a recorded video to go out as a livestream. |
| Alt text | Images, where the network accepts it | Describe images for people who use screen readers. |
| Hashtag groups | Every network that uses hashtags | Save sets of hashtags and add a whole set at once. |
The guides to all 14 networks list what Postocial supports on each one.
Media library
Every image, GIF and video in one library
Keep your visuals in one place and pull them into any post. Bring files in from cloud storage, find stock photos and GIFs, and make quick edits without leaving Postocial.
- Images, GIFs and videos, including large uploads
- Import from Dropbox and Google Drive
- Stock photos from Unsplash and GIFs from Giphy
- Edit visuals in Adobe Express inside the app
- Storage: 10 GB on Starter, 25 GB on Premium, 50 GB on Agency and 50 GB on Unlimited
How it works
From idea to published post
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Connect your accounts
Connect the profiles, pages and channels you post to. X needs your own X API key.
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Write and tailor
Draft the post once, then adjust each network's version and add media from the library.
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Schedule or queue
Pick a date and time, or add the post to the queue to take the next free slot.
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Publish on time
Postocial publishes at the scheduled time. Check results in analytics, and answer replies in the inbox on Premium and higher plans.
FAQ
Scheduling questions
Can I post different text to each network?
Yes. Every post has a separate version for each network you choose, with its own text and media. Write the main version once, then shorten, expand or swap the media where a network needs it.
How does the posting queue work?
Set your workspace's weekly posting times once, by weekday. When a post is ready, choose Add to queue and Postocial puts it in the next free slot. You can still pick an exact date and time for any post.
Can I schedule posts in bulk?
Yes. Upload a CSV file to create many posts at once. The bulk posts and RSS guide explains how to set up the file.
Can a post repeat automatically?
Yes. Set a post to repeat and it goes out again on the schedule you choose. It suits reminders and evergreen posts that stay true.
Can Postocial post from my blog automatically?
Yes. Create an RSS campaign with your feed, and Postocial creates posts from new items in it.
Is there a limit on scheduled posts?
No. Every plan includes unlimited scheduled posts, within each network's own rate limits. Plans differ in social accounts, team members, storage and AI allowances. Messaging and link in bio are on Premium and higher plans.
Which Facebook and Instagram accounts can I use?
Postocial publishes to Facebook Pages. On Instagram, it works with business and creator accounts, connected through Facebook or with a direct Instagram login.
Can I schedule posts to X?
Yes, with your own X API key. You pre-fund X developer credits with X, about $5 per 500 posts, and Postocial does not show analytics for X. See how to connect X.
Fill next week's calendar today
Connect your accounts, set a posting schedule and queue your first batch of posts during the free trial.
Free for 7 days. Card required; cancel before the trial ends and you will not be charged.