Pinterest boards
Schedule Pinterest Pins to the right board, weeks ahead
Create image and video Pins, choose the board for each one and let Postocial publish them on a steady schedule while you plan the next batch.
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Pinterest in Postocial
A steady flow of Pins without daily pinning
Prepare Pins in batches, send each one to the right board and let your schedule spread them across the weeks ahead.
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The right board for every Pin
Send each Pin to the board where it belongs, so your profile stays organized for people browsing it.
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Video Pins with custom covers
Upload a video Pin and choose its thumbnail, so it sits well next to your image Pins.
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Bulk-create a season of Pins
Create many Pins at once from a CSV file and let your time slots spread them out.
Bulk posts and RSS -
Visuals from the media library
Find a stock photo on Unsplash or polish a graphic in Adobe Express without leaving Postocial.
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New boards from the composer
Starting a new collection? Create the board right from the composer while you schedule the Pin.
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Best times for your audience
Use the best-times heatmap to decide which time slots your Pins should fill first.
Analytics
Example
A sample week on Pinterest
How a wedding planner might keep Pinterest busy through a busy season.
| Day | Post | Set up in Postocial |
|---|---|---|
| Monday | Ten new Pins from a spreadsheet | Bulk-created from a CSV file and spread across the week |
| Tuesday | Barn venue photo at 1000 × 1500 | Saved to the "Barn venues" board |
| Thursday | Video Pin of a table setting | Custom video thumbnail picked from the best frame |
| Saturday | Flat lay of invitation ideas | Stock photo from Unsplash, edited in Adobe Express inside Postocial |
Best practices
Pinterest best practices
How to make Pins that look right in the feed and can be found in search.
- Design for 2:3. A 1000 × 1500 image is the standard Pin. Taller Pins may be cut off in feeds.
- Front-load the title. Titles can be up to 100 characters, but the first 40 or so may be all people see, so start with the search term.
- Treat the description as context. Descriptions of up to 800 characters do not show in the home or search feeds, so the title and image carry the Pin.
- Save every Pin to a relevant board. Clearly named boards help people browsing your profile find more of your Pins.
- Make videos at least 4 seconds long. Square or vertical formats such as 1:1, 2:3, 4:5 and 9:16 work best.
- Pin ratio
- 2:3
- Title characters
- 100
- Description characters
- 800
- Carousel images
- 2–5
Platform limits
Pinterest limits and media specs
The limits and sizes Pinterest sets for text, images and video, with a source for each. Platforms change them often, so check before a big campaign.
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Pinterest character limits
Field Maximum Pin description 800 characters Pin title 100 characters Comment 500 characters Profile about 500 characters Username 30 characters About the text limit. Pin descriptions can be up to 800 characters, but they don't appear in the home or search feeds. Through the API, links can be up to 2,048 characters and alt text up to 500. Business accounts can schedule Pins up to 30 days ahead.
Hashtags. Hashtags are allowed in Pin descriptions. Each Pin can also be tagged with up to 10 related topics to help people searching for similar ideas.
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Pinterest image sizes
Placement Size Aspect ratio Standard image PinPNG or JPEG, up to 20 MB on desktop or 32 MB in the app. Pins taller than 2:3 may be cut off in feeds. 1000 × 1500 px 2:3 Carousel Pin card2 to 5 images per carousel, each up to 20 MB. 1000 × 1500 px 2:3 or 1:1 Profile cover (business accounts)Official minimum. A horizontal 16:9 image is recommended. 800 × 450 px 16:9 Profile picturePer Hootsuite. 280 × 280 px 1:1 -
Pinterest video specs
Placement Max length Max file size Aspect ratio Video PinMP4, MOV or M4V with H.264 or H.265, up to 2 GB. Minimum length 4 seconds. 15 minutes 2 GB Between 1:2 and 1.91:1; 1:1, 2:3, 4:5 or 9:16 recommended -
Sources
Checked on . Where Pinterest publishes no number, the notes in the tables say where a figure comes from.
Get connected
How to connect Pinterest
Connect your Pinterest account and pick boards as you go. The connect accounts guide shows each step. Managing an account for a client? Send a client invite link so they can connect it themselves, without sharing a password.
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Connect Pinterest
Sign in with Pinterest and allow Postocial to create Pins on your boards.
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Choose a board per Pin
Pick the board for each Pin when you schedule it.
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Set your time slots
Choose how often Pins should go out each week, so the queue spaces them evenly. See the posting schedule guide.
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Bulk-create if you have many
Upload a CSV file to create a batch of Pins in one go.
Free tools
Free Pinterest tools
Free browser tools for getting posts ready before you schedule them.
Pinterest character counter
Check Pin titles against 100 characters and descriptions against 800.
Pinterest image resizer
Crop images to 2:3 at 1000 × 1500 for standard Pins.
Pinterest font generator
Style a line of your Pinterest profile with Unicode bold or script letters.
FAQ
Questions about Pinterest scheduling
Something else on your mind? Email us at hello@postocial.com.
Can I choose which board a Pin goes to?
Yes. Postocial publishes Pins to the Pinterest boards you choose, so each one lands where it fits.
What size should a Pin be?
Use 2:3, ideally 1000 × 1500 pixels, as a PNG or JPEG of up to 20 MB. Pins taller than 2:3 may be cut off in feeds. The free Pinterest image resizer crops images to this size in your browser.
Can I schedule video Pins?
Yes, with a custom thumbnail. Pinterest accepts MP4, MOV or M4V videos from 4 seconds to 15 minutes long and up to 2 GB.
How long can a Pin title and description be?
Titles can be up to 100 characters and descriptions up to 800. Descriptions do not appear in the home or search feeds, so make the title and image do the work.
Can I create lots of Pins at once?
Yes. Use bulk posts to create many Pins from a CSV file, then let your posting schedule spread them across the days ahead.
Does Postocial report on my Pins?
Yes. See how your Pinterest account and your Pins perform, with the metrics Pinterest makes available, next to your other accounts, plus the best-times heatmap and a next best time to post.
Plan a month of Pins this afternoon
Connect Pinterest, bulk-create your next batch of Pins and let the schedule spread them out.
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