Threads
Schedule Threads posts and keep every reply in view
Plan short posts for your Threads profile alongside Instagram and the rest of your channels, publish on schedule and, on Premium and higher plans, answer replies from the unified inbox.
Free for 7 days. Card required; cancel before the trial ends and you will not be charged.
- Threads
Threads in Postocial
Stay active on Threads without living in the app
Threads moves fast. Postocial lets you plan posts ahead and still answer the conversations they start.
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Threads beside Instagram
Plan Threads posts on the same calendar as your Instagram content, so both profiles stay active without double work.
Scheduling and calendar -
A version for each network
Start from one idea, then give Threads its own shorter, chattier wording while other networks keep theirs.
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Replies in one inbox
Threads replies arrive in the unified inbox, where you can answer, assign, tag and leave notes for teammates. Included on Premium and higher plans.
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A queue that never runs dry
Set your weekly time slots and add Threads posts to the queue. Each one takes the next free slot.
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AI for quick drafts
Turn a longer post into a punchy Threads version with the AI writing assistant, then edit it in your own voice.
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Templates for regular formats
Save the formats you repeat, such as a Monday question or a Saturday sale reminder, as templates with custom variables.
Example
A sample week on Threads
How a fashion boutique that already posts on Instagram might add Threads to its week.
| Day | Post | Set up in Postocial |
|---|---|---|
| Monday | Question about next season's colors | Same idea as the Instagram post, reworded for Threads |
| Wednesday | Behind-the-scenes photo at 3:4 | Queued in the next free slot |
| Thursday | Replies to Monday's question | Answered from the unified inbox (Premium and higher plans) |
| Saturday | Weekend sale reminder | Repeat post every Saturday morning |
Best practices
Threads best practices
How to write for Threads' limits and keep conversations going.
- Write like you talk. Posts are capped at 500 characters, which suits one clear thought and a question.
- Pick one topic tag. Only the first valid tag in a post counts, so choose the one that describes it best.
- Watch your links. Since December 2025, the Threads API rejects posts with more than five links.
- Use vertical images. Images at 3:4, such as 1440 × 1920, fill the feed well.
- Answer while the post is fresh. Every reply adds to the conversation people see under your post.
- Post characters
- 500
- Topic tags per post
- 1
- Links per post
- 5
- Image ratio
- 3:4
Platform limits
Threads limits and media specs
The limits and sizes Threads sets for text, images and video, with a source for each. Platforms change them often, so check before a big campaign.
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Threads character limits
Field Maximum Post 500 characters Reply 500 characters Bio 150 characters About the text limit. Text posts and replies are capped at 500 characters, and the API counts emoji by UTF-8 bytes. A post can have up to 5 unique links. Since December 22, 2025 the API rejects posts with more. Text attachments for long-form writing (up to 10,000 characters) launched on September 4, 2025. The API allows 250 published posts and 1,000 replies per profile in 24 hours, and a carousel counts as one post.
Hashtags. Threads uses topic tags, one per post. Through the API a topic tag is 1 to 50 characters, with no periods or ampersands. If a post has several in-text tags, only the first valid one is used.
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Threads image sizes
Placement Size Aspect ratio Feed imageSize per Hootsuite. API: JPEG or PNG, up to 8 MB, 320 to 1440 px wide (scaled outside that range), aspect ratio up to 10:1. 1440 × 1920 px 3:4 Carousel item2 to 20 items per carousel, images and videos can be mixed. The carousel counts as one post toward rate limits. 1440 × 1920 px 3:4 Profile picturePer Hootsuite. 640 × 640 px 1:1 -
Threads video specs
Placement Max length Max file size Aspect ratio Feed or carousel videoUp to 1 GB. MOV or MP4, HEVC or H.264, AAC audio, 23 to 60 fps, up to 1920 px wide, video bitrate up to 100 Mbps. 5 minutes 1 GB 9:16 recommended (0.01:1 to 10:1 accepted) -
Sources
Checked on . Where Threads publishes no number, the notes in the tables say where a figure comes from.
Get connected
How to connect Threads
Connect your Threads profile in a few steps. The connect accounts guide has screenshots. Managing an account for a client? Send a client invite link so they can connect it themselves, without sharing a password.
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Connect Threads
Sign in to Threads and allow Postocial to publish to your profile.
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Set your time slots
Choose the weekly times you want to post, so queued posts spread out evenly. See the posting schedule guide.
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Schedule your first post
Write the Threads version and schedule it, or send it for approval first.
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Reply from the inbox
When replies come in, answer them from the unified inbox with the rest of your conversations. Included on Premium and higher plans.
Free tools
Free Threads tools
Free browser tools for getting posts ready before you schedule them.
Threads character counter
Check a post against the 500-character limit before you schedule it.
Threads image resizer
Resize images to 3:4 at 1440 × 1920 for the Threads feed.
Threads font generator
Style your Threads bio, which holds 150 characters, with Unicode letters.
FAQ
Questions about Threads scheduling
Something else on your mind? Email us at hello@postocial.com.
Can I schedule Threads posts with Postocial?
Yes. Connect your Threads profile, write the post and pick a time or add it to your queue. Postocial publishes it on schedule.
How long can a Threads post be?
500 characters for posts and replies. The Threads API counts emoji by their UTF-8 bytes, so emoji-heavy posts reach the limit sooner. The Threads app also offers text attachments of up to 10,000 characters for long-form writing.
How many hashtags can I use on Threads?
One. Threads uses topic tags, and only the first valid tag in a post is used. A tag can be 1 to 50 characters long, without periods or ampersands.
Can I answer Threads replies in Postocial?
Yes, on Premium and higher plans. Replies come into the unified inbox, where you can answer them, assign them to teammates, add internal notes and use saved replies or AI-suggested replies from your own AI key.
Can I add a location to a Threads post?
Yes. Search for a place in the composer and tag it on your Threads post. Location tags are only available for Threads, and Threads has to be set to publish automatically.
Is there a limit on how much I can post to Threads?
The Threads API allows 250 published posts and 1,000 replies per profile in 24 hours, and a carousel counts as one post. Keep that in mind if you schedule in bulk.
Can I post the same content to Threads and Instagram?
Yes. Create one post for both networks and give each its own version: a full caption for Instagram and a shorter, conversational take for Threads.
Keep your Threads profile active
Connect Threads, fill a week of time slots and, on Premium and higher plans, answer the replies from one inbox.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.