Google Business Profile
Schedule Google Business Profile posts, offers and events
Share updates, run offers with coupon codes, announce events and add a call-to-action button, all from the calendar you already use for social. On Premium and higher plans, reviews land in the same inbox as your comments.
Free for 7 days. Card required; cancel before the trial ends and you will not be charged.
- Google Business Profile
Google Business Profile in Postocial
Keep your Business Profile as current as your shop
Postocial publishes updates, offers and events to your Business Profile on the same schedule as your social channels.
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Updates with a clear next step
Post news, new products or holiday hours with a call-to-action button that takes people where they can act.
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Offers with coupon codes
Publish an offer with a title, start and end dates and a coupon code customers can use.
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Events people can plan for
Announce a workshop, a tasting or a sale with a title and start and end dates, well ahead of time.
Scheduling and calendar -
Reviews in your inbox
Read and answer Google reviews next to your social comments, with saved replies and AI-suggested replies from your own AI key for busy days. Included on Premium and higher plans.
Unified inbox -
Repeat what works
Set up a weekly special or a monthly reminder as a repeat post, so your profile never looks quiet.
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Approvals for agencies
Agencies can send posts to the business owner for approval through a shared calendar link.
Teams and approvals
Example
A sample week on Google Business Profile
How a neighborhood bakery might use its Business Profile across a week.
| Day | Post | Set up in Postocial |
|---|---|---|
| Monday | Update: the new weekend sourdough schedule | Call-to-action button linking to the order page |
| Wednesday | Offer: 10% off pastry boxes with code BOX10 | Offer with start and end dates and the coupon code |
| Friday | Event: next Saturday's baking class | Event with start and end times, posted a week ahead |
| Every day | New Google reviews | Answered from the unified inbox, starting from an AI-suggested reply (Premium and higher plans) |
Best practices
Google Business Profile best practices
What helps local posts look trustworthy and get accepted by Google.
- Post regularly. A steady mix of updates, offers and events shows people the business is open and active.
- Use a real photo. A sharp, well-lit image of at least 720 × 720 pixels, as a JPG or PNG between 10 KB and 5 MB, beats a heavily filtered one.
- Match the button to the goal. Pick the call to action that fits, such as booking or ordering, and link to a page where people can do it.
- Keep phone numbers out of the text. Google may reject a post if it cannot verify that the number belongs to the business.
- Answer every review. Reply promptly and professionally, to happy and unhappy customers alike.
- Characters (reported)
- 1,500
- Event or offer title
- 58
- Longest video
- 30 s
- Hashtags
- None
Platform limits
Google Business Profile limits and media specs
The limits and sizes Google Business Profile sets for text, images and video, with a source for each. Platforms change them often, so check before a big campaign.
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Google Business Profile character limits
Field Maximum Post text (reported) 1,500 characters Event or offer title 58 characters Review reply 4,096 characters Business description 750 characters About the text limit. Third-party guides consistently put post text at 1,500 characters, but Google's help pages give no number. Google may reject a post with a phone number in its text if the number can't be verified as the business's. Offers need a title plus dates and times. Events need a title and start and end dates.
Hashtags. Google's posting guidance doesn't use hashtags. Rely on clear wording, a relevant photo and an action button.
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Google Business Profile image sizes
Placement Size Aspect ratio Post or profile photoOfficial: 720x720 recommended, 250x250 minimum, JPG or PNG between 10 KB and 5 MB. Photos should be in focus, well lit and without heavy filters. 720 × 720 px 1:1 LogoGoogle lists logo as a photo type but gives no separate size, so the general photo rules apply. Not specified Not specified Cover photoGoogle lists cover photo as a photo type but gives no separate size, so the general photo rules apply. Not specified Not specified -
Google Business Profile video specs
Placement Max length Max file size Aspect ratio Profile or post videoUp to 30 seconds and 75 MB, at 720p or higher. 30 seconds 75 MB Not specified -
Sources
Checked on . Where Google Business Profile publishes no number, the notes in the tables say where a figure comes from.
- Google Business Profile Help: create and manage posts
- Google Business Profile Help: manage photos and videos
- Google Business Profile Help: edit your Business Profile
- Google Business Profile Help: guidelines for representing your business
- Google Business Profile API: local posts
- Google Business Profile API: reviews
- Business Information API: locations
- LetterCounter: Google Business Profile character limit
Get connected
How to connect Google Business Profile
Use the Google account that manages your Business Profile. The connect accounts guide covers each step, and the small business page has more ideas for local shops. Managing an account for a client? Send a client invite link so they can connect it themselves, without sharing a password.
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Sign in with Google
Connect the Google account that owns or manages your Business Profile.
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Choose your profile
Select the Business Profile you want Postocial to post to.
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Set your schedule
Pick the weekly times for updates, so the queue keeps the profile fresh. See the posting schedule guide.
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Create an update, offer or event
Choose the post type, add a photo and a button, and schedule it.
Free tools
Free Google Business Profile tools
Free browser tools for getting posts ready before you schedule them.
Google Business Profile character counter
Check post text against the reported 1,500-character limit and titles against 58.
Google Business Profile image resizer
Crop photos to Google's recommended 720 × 720 size in your browser.
Text styler
Preview Unicode bold and script text, and check that it reads well before you use it in a post.
FAQ
Questions about Google Business Profile scheduling
Something else on your mind? Email us at hello@postocial.com.
Is Google Business Profile the same as Google My Business?
Yes. Google My Business is the old name for Google Business Profile, the listing that shows your business in Google Search and Maps.
What can I post to Google Business Profile from Postocial?
Updates, offers with coupon codes, events and posts with call-to-action buttons. Offers need a title plus dates and times, and events need a title and start and end dates.
How long can a Google Business Profile post be?
Third-party guides consistently put the limit at 1,500 characters, though Google's help pages do not give a number. Event and offer titles can be up to 58 characters.
Can I reply to Google reviews in Postocial?
Yes, on Premium and higher plans. Reviews come into the unified inbox next to your social comments, where you can assign them, add internal notes and reply with saved replies or AI-suggested replies from your own AI key.
Do hashtags work on Google Business Profile?
No. Google's posting guidance does not use hashtags. A clear first sentence, a relevant photo and the right button do more.
What photo and video sizes does Google accept?
Photos: JPG or PNG between 10 KB and 5 MB, at least 250 × 250 pixels, with 720 × 720 recommended. Videos: up to 30 seconds and 75 MB, at 720p or higher.
Give your Business Profile a steady rhythm
Connect your profile, schedule this month's updates, offers and events, and on Premium and higher plans answer reviews from one inbox.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.