Comparison, facts as of November 2026
Postocial vs Metricool
Metricool leads with analytics and reports across brands, with a capable free plan. Postocial includes approvals, roles and the API on every plan, plus Mastodon, Reddit and Telegram.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.
Who each tool fits
Metricool or Postocial?
Both schedule social posts. They are built for different teams, budgets and networks.
-
Who Metricool fits
Freelancers, small agencies and creators who care most about analytics and reports across several brands, want a low entry price and a capable free tier.
- Analytics and reports across several brands are your priority
- You want a free plan that includes the inbox and the MCP
- You track competitors or stream on Twitch
-
Who Postocial fits
Teams and agencies that need approvals, team roles and API access without moving to an Advanced plan.
- You want approvals and client review on your entry plan
- You want the REST API without an Advanced plan
- You publish to Mastodon, Reddit, Tumblr or Telegram
Side by side
Postocial and Metricool at a glance
Prices, trials and the features teams ask about most. On Postocial, the inbox and link in bio come with Premium and higher plans; the other features are on every plan.
| Feature | Postocial | Metricool |
|---|---|---|
| Starting priceMonthly billing unless noted | €19.99/monthStarter, or €199.90 a year | $25/monthStarter, up to 5 brands; $20 billed yearly |
| Free plan | No | Yes1 brand, 20 posts a month |
| Free trial | 7 daysCard required | NoneFree plan instead |
| NetworksPublishing networks each tool lists | 14X with your own X API key | 11 listedX add-on; LinkedIn on paid plans |
| AI writing assistant | YesWriting help and AI images on plan credits | YesCredits per brand |
| Analytics | YesBest times to post; no analytics for X, Reddit, Tumblr or Telegram | Yes |
| Unified inbox | YesOn Premium and higher plans, with WhatsApp, a Telegram bot, SMS, live chat and chatbots | Yes |
| Post approvals | YesClients approve from a shared link | YesFrom Advanced |
| Link in bio | YesOn Premium and higher plans, with up to 3 custom domains | YesSeveral pages |
| Public API | YesPublishing API and webhooks; Messaging and Link in Bio APIs on Premium and higher plans | YesFrom Advanced |
| MCP server | YesDrafts and schedules posts | YesFree plan included |
On Postocial, message only people who opted in or wrote to you first, and stop when they ask. Broadcasts go to contacts who opted in and skip anyone who opted out, and on Messenger and Instagram they reach only people who messaged you in the last 24 hours. Meta bills WhatsApp messages to your WhatsApp Business account, and SMS goes through your own Twilio, Plivo or SMS gateway account. Competitor details as of November 2026, from the official pricing, feature and help pages linked here. Plans change often, so check the source before you buy. Sources: Metricool: metricool.com/pricing, metricool.com/metricool-mcp-claude, metricool.com/premium-vs-free-metricool-plans.
Honest differences
Where each tool comes out ahead
No tool wins every line. Here is where Metricool is stronger, and where Postocial goes further.
-
Where Metricool is stronger
- A free-forever plan with 1 brand, 20 scheduled posts a month, the inbox and the MCP
- Analytics-led reporting, with unlimited history on Starter and competitor tracking
- A low entry price that covers up to 5 brands
- Twitch support, which Postocial does not offer
-
Where Postocial goes further
- Approvals, team roles and the REST API on every plan; Metricool starts them on Advanced
- Client invite links and client review from a shared calendar link on every plan; Metricool starts client roles on Advanced
- X with your own X API key and pre-funded X developer credits, instead of a $10 monthly add-on per account
- Publishing to Mastodon, Reddit, Tumblr and Telegram
Pricing
Metricool pricing vs Postocial pricing
Postocial lists its prices in euros and Metricool in US dollars. Check how each tool counts users, channels or brands before you compare totals.
-
Metricool pricing
Metricool Starter is from $25 a month on monthly billing for up to 5 brands, or $45 for up to 10; on annual billing it is $20 ($36 for 10 brands). Advanced is from $67 a month ($53 annually) for up to 15 brands. A brand is one business or client with one profile per network, prices exclude VAT, and X is a $10 monthly add-on per account. Metricool has a free-forever plan for 1 brand and does not advertise a standard time-limited trial of its paid plans.
-
Postocial pricing
Postocial has four plans, each with analytics, approvals, the API and unlimited scheduled posts within each network's own rate limits. Yearly billing costs 10 times the monthly price, so two months are free, and plan changes are prorated.
- Starter: €19.99 a month or €199.90 a year, with 5 social accounts and 2 team members
- Premium: €29.99 a month or €299.90 a year, with 10 social accounts, 5 team members, the inbox with chatbots and link in bio
- Agency: €99 a month or €990 a year, with 100 social accounts, 10 team members, the inbox with chatbots and link in bio
- Unlimited: €199 a month or €1,990 a year, with unlimited social accounts, 10 team members, the inbox with chatbots and link in bio
Networks
Which networks each tool lists
Postocial publishes to 14 networks. Here is how that lines up with the networks Metricool lists, as of November 2026.
-
On both lists
-
Only on Postocial
-
Only on Metricool
- Twitch
Switching
Switching from Metricool: a five-step checklist
Most of the work is reconnecting accounts and rebuilding your schedule. Run both tools side by side for a week if you want a safety net.
-
Connect your accounts
Start the 7-day trial and connect the profiles you run in Metricool. If a client owns a profile, send them a client invite link so they can connect it without sharing a password.
-
Rebuild your posting times
Set your workspace's weekly time slots once, by weekday, to match your Metricool schedule. "Add to queue" then drops each new post into the next free slot, and you can still pick an exact time for any post.
-
Move your upcoming posts
Put your scheduled posts in a CSV file and create them in one bulk upload, or rebuild them in the composer with a version for each network.
-
Set your reporting baseline
Note your current follower counts and top posts before you switch, then follow growth, per-post results and the best-times heatmap in Postocial analytics.
-
Bring in your team
Invite teammates as admins, members or viewers and turn on approvals where you need them.
FAQ
Postocial vs Metricool: questions and answers
Something we missed, or a detail that changed? Write to hello@postocial.com.
Which is better for analytics, Metricool or Postocial?
Metricool leads with analytics: unlimited history on Starter, reports across brands and competitor tracking. Postocial analytics cover a workspace dashboard, per-account and per-post results, top posts and best times to post, with no analytics for X, Reddit, Tumblr or Telegram. If reporting is your main job, Metricool goes deeper.
How do Metricool brands compare with Postocial accounts?
A Metricool brand is one business or client with one profile per network, and Starter covers up to 5 brands. Postocial counts social accounts: 5 on Starter, 10 on Premium, 100 on Agency and no limit on Unlimited. Brands are a way to group profiles inside your workspace.
Does Postocial have a free plan like Metricool?
Metricool has a free-forever plan for 1 brand and does not advertise a standard time-limited trial of its paid plans. Postocial has no free plan; every plan starts with a free trial instead. A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.
How does posting to X work in Metricool and Postocial?
Metricool sells X as an add-on at $10 a month per connected account, and its free plan excludes X and LinkedIn. In Postocial, X works with your own X API key: you pre-fund X developer credits, about $5 per 500 posts, and Postocial has no analytics for X.
Try Postocial next to Metricool
Start the 7-day trial, connect a few accounts and schedule a real week of posts. Then decide with your own content on the calendar.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.