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Google Business Profile character counter

Write updates, offers and events that fit, and keep your business description within 750 characters.

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Check your Google Business Profile text

Type or paste your text to see how it fits the 1,500-character update limit and the other Google Business Profile fields below. Characters are counted the way people see them, so an emoji with a skin tone is one.

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    What counts toward the Google Business Profile limit

    Google’s own help pages don’t give a number for post text, but third-party guides consistently put it at 1,500 characters. Treat that as your ceiling and aim much shorter: a post is a quick update next to your listing, not an article.

    A few rules affect what you can write. Google may reject a post with a phone number in the text if it can’t verify the number as the business’s, so keep the number on your profile and add a Call button instead. Offers need a title plus start and end dates and times, and events need a title with start and end dates.

    The business description is a separate field with a 750-character limit. Keep URLs and HTML out of it, and describe the business rather than a promotion.

    Google Business Profile character limits

    FieldLimit (characters)Notes
    Update1,500Consistent across third-party guides; Google’s help pages give no number.
    Business description750No URLs or HTML.
    Event or offer title58
    Review reply4,096

    Hashtags on Google Business Profile

    Google's posting guidance doesn't use hashtags. Rely on clear wording, a relevant photo and an action button.

    Tips for Google Business Profile posts

    • Post updates, offers and events regularly so the profile looks active and current.
    • Attach a real, well-lit photo of 720 × 720 pixels or larger to every post.
    • Pick the action button that matches the next step, such as Book, Order or Learn more, and link to a page where it can be done.
    • Leave hashtags out. Google’s posting guidance doesn’t use them.
    • Reply to reviews promptly and keep replies professional.

    Publish Google Business Profile posts that fit, on schedule

    Postocial publishes updates, offers with coupon codes and events to Google Business Profile, with call-to-action buttons where Google allows them (offers get Google’s own View offer button). Plan them on the same calendar as your social posts and, on Premium and higher plans, answer reviews from the unified inbox.

    See how Postocial works with Google Business Profile.

    Sources

    The Google Business Profile limits on this page come from these pages. Researched on . Networks change their limits without notice, so check the official pages before a big launch.

    FAQ

    Google Business Profile character limit questions

    What is the character limit for a Google Business Profile post?

    Third-party guides consistently put it at 1,500 characters. Google’s help pages don’t state a number, so keep posts well under it.

    How long can the business description be?

    Up to 750 characters, without URLs or HTML. Describe the business itself rather than a current promotion.

    Can I put a phone number in a post?

    Google may reject a post with a phone number in the text if the number can’t be verified as the business’s. Add the number to your profile and use a Call button instead.

    Do hashtags work on Google Business Profile?

    Google’s posting guidance doesn’t use hashtags. Clear wording, a relevant photo and an action button do more for a post.

    Schedule Google Business Profile posts with a version that fits

    Postocial keeps a separate version of each post for every network, so your Google Business Profile text can be exactly as long as it needs to be while other channels get their own. Try it free for 7 days.

    Start your free trialPostocial for Google Business Profile

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