Google Business Profile image sizes
| Use | Size (px) | Ratio | Notes |
|---|---|---|---|
| Post or profile photo | 720 × 720 | 1:1 | Official: 720x720 recommended, 250x250 minimum, JPG or PNG between 10 KB and 5 MB. Photos should be in focus, well lit and without heavy filters. |
| Logo | Not fixed | Not specified | Google lists logo as a photo type but gives no separate size, so the general photo rules apply. |
| Cover photo | Not fixed | Not specified | Google lists cover photo as a photo type but gives no separate size, so the general photo rules apply. |
Which size to use
Google gives one size for photos on a Business Profile: 720 × 720 pixels recommended, with 250 × 250 as the minimum. Files must be JPG or PNG between 10 KB and 5 MB. Logo and cover photos are listed as their own photo types, but Google gives them no separate size, so the same rules apply.
Because Google asks for a square, Fit with background is handy for wide shots: it keeps the whole storefront or dish in frame and fills the rest with a color you pick.
Google Business Profile video limits
The resizer handles still images. For video, these are the limits to plan around.
| Use | Max length | Max file size | Ratio | Notes |
|---|---|---|---|---|
| Profile or post video | 30 seconds | 75 MB | Not specified | Up to 30 seconds and 75 MB, at 720p or higher. |
Tips for Google Business Profile images
- Use real, in-focus, well-lit photos without heavy filters, as Google’s guidelines ask.
- Attach a photo to every update, offer and event.
- Save photos as JPG to stay well under 5 MB.
- Videos can be up to 30 seconds and 75 MB, at 720p or higher.
Schedule Google Business Profile images with Postocial
Postocial publishes updates, offers with coupon codes and events to Google Business Profile, with call-to-action buttons where Google allows them (offers get Google’s own View offer button). Attach your resized photo to each one. On Premium and higher plans, reviews come into the unified inbox, so you can reply from the same place.
See how Postocial works with Google Business Profile.
Sources
The Google Business Profile sizes on this page come from these pages. Where a network publishes no size of its own, we say whose recommendation it is. Researched on . Networks change their limits without notice, so check the official pages before a big launch.
- Google Business Profile Help: create and manage posts
- Google Business Profile Help: manage photos and videos
- Google Business Profile Help: edit your Business Profile
- Google Business Profile Help: guidelines for representing your business
- Google Business Profile API: local posts
- Google Business Profile API: reviews
- Business Information API: locations
- LetterCounter: Google Business Profile character limit