Plan and publish

Set a posting schedule and let the queue fill it

Choose the days and times your workspace posts, then add posts to the queue instead of picking a time for every single one.

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How the queue works

Your workspace has one weekly posting schedule: a set of time slots, such as Tuesday at 11:30 a.m. and Thursday at 6:00 p.m. When you choose "Add to queue", the post goes into the next free slot, so you don't have to pick a date and time for every post.

An example: your schedule has slots on Tuesday at 11:30 a.m., Thursday at 11:30 a.m. and Saturday at 10:00 a.m. It's Monday, and Tuesday's slot already holds a post. The next post you queue takes Thursday's slot, and the one after that takes Saturday's.

You can still give any post an exact date and time. Queued and scheduled posts sit side by side on the calendar.

Set up your weekly time slots

  1. Open the posting schedule. In your workspace, open the posting schedule. It holds one weekly set of time slots for the whole workspace.
  2. Add time slots. Pick a weekday, or every day, and a time, and add it as a slot. Start with a rhythm you can keep up every week. You can add more slots later.
  3. Queue a post. Write a post in the composer and choose "Add to queue" instead of picking a time.
  4. Check the calendar. The post appears in its slot on the calendar. Open it there to change the text or give it another time.

Pick slots that match your audience

A best guess is fine for your first week. After that, use your own data: analytics shows an account's best times to post as a weekday-by-hour heatmap, and suggests the next best time. Best times cover Instagram, Facebook Pages, TikTok, LinkedIn (pages only), YouTube, Threads, Pinterest, Bluesky and Mastodon.

  • Pick the three to five hours that are strongest for your most important accounts and make them your slots.
  • Look at each account on its own. If one network peaks at very different hours, give its posts an exact time instead of adding them to the queue.
  • Check the heatmap again each month and move slots that underperform.

How to read your analytics

Queue, exact time or draft?

OptionBest forWhat happens
Add to queueEvergreen posts, tips and regular seriesGoes into the next free slot
Exact date and timeLaunches, events and offers that endGoes out at the time you set
DraftIdeas that aren't ready yetWaits until you schedule it

Keep the queue full

  • Bulk upload: create many posts at once from a CSV file.
  • Repeat posts: bring evergreen posts back on a schedule.
  • RSS campaigns: turn new items in a feed into posts automatically.
  • Templates and duplicates: start regular formats from a template, or duplicate a post and change the details.

Bulk posts, repeat posts and RSS

Filter the calendar with tags

Tag posts by campaign, content type or client, then filter the calendar by tag to see just that part of your plan.

FAQ

Questions about the queue

Can each account have its own schedule?

No. The posting schedule is set once for the workspace. To post at different times on different networks, pick an exact time for those posts instead of adding them to the queue.

What happens when every slot this week is taken?

The post goes into the next free slot, which can be in the following week. If your queue keeps reaching too far ahead, add more slots.

Can I still schedule a post for an exact time?

Yes. Give any post a date and time. Use the queue for posts that do not need a fixed time.

How do I choose the right times?

Open analytics for the account. On Instagram, Facebook Pages, TikTok, LinkedIn (pages only), YouTube, Threads, Pinterest, Bluesky and Mastodon, the best-times heatmap shows which weekdays and hours work best, and Postocial suggests the next best time to post. Elsewhere, start with a best guess and compare your results each month.

Support

Still stuck? Write to us

Email hello@postocial.com with the guide you followed and the step where things went wrong. A screenshot of your screen helps.