Pick the right tool
| Tool | Best for | You provide |
|---|---|---|
| Bulk upload | A batch of posts you planned in a spreadsheet | A CSV file |
| Repeat posts | Evergreen posts that deserve another outing | One post and how often it repeats |
| RSS campaigns | Sharing new articles, episodes or product news | A feed URL |
All three create regular posts, and every plan includes unlimited scheduled posts, within each network's own rate limits.
Upload posts from a CSV file
- Plan in a spreadsheet. Put one post per row, with its text and the other details the upload asks for. Keep each text within the limit of the networks it goes to.
- Save it as CSV. In Excel, save as CSV UTF-8 so emoji and accented letters come through. In Google Sheets, download the sheet as comma-separated values.
- Test with a few rows. Upload a file with two or three rows first and check how they land on the calendar. Fix the sheet before you upload everything.
- Upload the full file. Open bulk posts in your workspace and upload the CSV.
- Review before they go out. The new posts appear on the calendar and in the posts list. Open any of them to change the text, media or time.
Spreadsheet tips
- Mind the shortest limit. X allows 280 characters, Bluesky 300 and Threads 500, while LinkedIn allows 3,000. The character counter checks a draft in seconds.
- Proofread in the sheet. Fixing a typo once beats fixing it in thirty posts.
- Spread the dates out. A week of posts in one afternoon is hard for followers to keep up with.
Set evergreen posts to repeat
Some posts deserve more than one outing: a how-to, your booking link, a seasonal offer. Instead of copying them by hand, set them to repeat.
- Create the post, or open one you already have.
- Set it to repeat and choose how often.
- Schedule it as usual.
Refresh the wording or the image every few rounds. People notice the same post coming back, and communities such as Reddit's frown on repetitive self-promotion.
Turn an RSS feed into posts
An RSS campaign creates posts from new items in a feed, so a new blog article or podcast episode gets shared without anyone copying links by hand.
- Find your feed URL. Most blogs, news pages and podcasts publish an RSS feed. On WordPress sites, it is usually the site address followed by /feed.
- Create an RSS campaign. Open RSS campaigns in your workspace, create a campaign and paste the feed URL.
- Choose where to post. Pick the accounts that should share new items from the feed.
- Check the first posts. When the feed publishes something new, Postocial creates a post for it. Look over the first few on your calendar and adjust the campaign if needed.
Save time with templates and variables
- Templates give recurring formats a head start, such as a weekly tip or a new-arrivals post.
- Custom variables hold a value you use often, such as your shop link or this month's discount code, so you can reuse it across posts.
- Hashtag groups keep sets of hashtags ready to add in one go.
- Tags label posts by campaign or client, and the calendar can filter by them.