Comparison, facts as of November 2026
Postocial vs Loomly
Loomly is a calendar workflow with approvals for marketing teams, at a higher entry price. Postocial starts at €19.99 a month, with X, Bluesky, an API and an MCP server.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.
Who each tool fits
Loomly or Postocial?
Both schedule social posts. They are built for different teams, budgets and networks.
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Who Loomly fits
Marketing teams that want a calendar-based workflow with built-in approvals and AI help, and can accept a fairly high entry price.
- Your team wants a calendar-based workflow with built-in approvals
- Three users on the entry plan matter more to you than price
- You are a nonprofit and can use the 50% discount
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Who Postocial fits
Teams that want an approval workflow at a lower price, with X, Bluesky and automation through an API.
- You want approvals from €19.99 a month
- You publish to X, Bluesky, Mastodon or Reddit
- You want to automate with a REST API, webhooks or MCP
Side by side
Postocial and Loomly at a glance
Prices, trials and the features teams ask about most. On Postocial, the inbox and link in bio come with Premium and higher plans; the other features are on every plan.
| Feature | Postocial | Loomly |
|---|---|---|
| Starting priceMonthly billing unless noted | €19.99/monthStarter, or €199.90 a year | $65/monthStarter, 3 users, 12 accounts; $49 billed yearly |
| Free plan | No | No |
| Free trial | 7 daysCard required | 7 daysNo card |
| NetworksPublishing networks each tool lists | 14X with your own X API key | 9 listedSnapchat by reminder; no X or Bluesky |
| AI writing assistant | YesWriting help and AI images on plan credits | Yes |
| Analytics | YesBest times to post; no analytics for X, Reddit, Tumblr or Telegram | Yes |
| Unified inbox | YesOn Premium and higher plans, with WhatsApp, a Telegram bot, SMS, live chat and chatbots | Yes |
| Post approvals | YesClients approve from a shared link | Yes |
| Link in bio | YesOn Premium and higher plans, with up to 3 custom domains | NoNone listed |
| Public API | YesPublishing API and webhooks; Messaging and Link in Bio APIs on Premium and higher plans | NoZapier for automation |
| MCP server | YesDrafts and schedules posts | No |
On Postocial, message only people who opted in or wrote to you first, and stop when they ask. Broadcasts go to contacts who opted in and skip anyone who opted out, and on Messenger and Instagram they reach only people who messaged you in the last 24 hours. Meta bills WhatsApp messages to your WhatsApp Business account, and SMS goes through your own Twilio, Plivo or SMS gateway account. Competitor details as of November 2026, from the official pricing, feature and help pages linked here. Plans change often, so check the source before you buy. Sources: Loomly: loomly.com/pricing, loomly.com, loomly.com/integrations, iconosquare.com/alternative/iconosquare-vs-loomly.
Honest differences
Where each tool comes out ahead
No tool wins every line. Here is where Loomly is stronger, and where Postocial goes further.
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Where Loomly is stronger
- 3 users and 12 accounts on Starter, against 2 team members and 5 social accounts on Postocial Starter
- Unlimited calendars on every plan
- A 50% discount for nonprofits
- A trial with no credit card
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Where Postocial goes further
- A lower entry price: €19.99 a month, against $65 for Loomly Starter on monthly billing
- X, Bluesky, Mastodon, Reddit, Tumblr and Telegram publishing; Loomly's integrations page lists no X or Bluesky publishing
- A REST API, signed webhooks and an MCP server; Loomly lists none and automates through Zapier
- A smaller step up: Agency costs €99 a month for 100 social accounts and 10 team members, with the inbox and link in bio, while Loomly's next tier, Beyond, is $332 a month for 60 accounts and unlimited users
Pricing
Loomly pricing vs Postocial pricing
Postocial lists its prices in euros and Loomly in US dollars. Check how each tool counts users, channels or brands before you compare totals.
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Loomly pricing
Loomly Starter is $65 a month on monthly billing or $49 a month paid yearly ($588), with 12 social accounts, 3 users and unlimited calendars. The next tier, Beyond, is $332 a month monthly or $249 yearly, with 60 accounts and unlimited users, and Enterprise is quoted. Nonprofits can get 50% off. Loomly has no free plan and offers a 7-day free trial with no credit card.
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Postocial pricing
Postocial has four plans, each with analytics, approvals, the API and unlimited scheduled posts within each network's own rate limits. Yearly billing costs 10 times the monthly price, so two months are free, and plan changes are prorated.
- Starter: €19.99 a month or €199.90 a year, with 5 social accounts and 2 team members
- Premium: €29.99 a month or €299.90 a year, with 10 social accounts, 5 team members, the inbox with chatbots and link in bio
- Agency: €99 a month or €990 a year, with 100 social accounts, 10 team members, the inbox with chatbots and link in bio
- Unlimited: €199 a month or €1,990 a year, with unlimited social accounts, 10 team members, the inbox with chatbots and link in bio
Networks
Which networks each tool lists
Postocial publishes to 14 networks. Here is how that lines up with the networks Loomly lists, as of November 2026.
Switching
Switching from Loomly: a five-step checklist
Most of the work is reconnecting accounts and rebuilding your schedule. Run both tools side by side for a week if you want a safety net.
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Connect your accounts
Start the 7-day trial and connect the profiles you run in Loomly. If a client owns a profile, send them a client invite link so they can connect it without sharing a password.
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Rebuild your posting times
Set your workspace's weekly time slots once, by weekday, to match your Loomly schedule. "Add to queue" then drops each new post into the next free slot, and you can still pick an exact time for any post.
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Move your upcoming posts
Put your scheduled posts in a CSV file and create them in one bulk upload, or rebuild them in the composer with a version for each network.
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Recreate your approval flow
Mark the posts that need approval and share a calendar link so clients can approve or reject them. Set an expiry date on the link for each review round.
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Bring in your team
Invite teammates as admins, members or viewers and turn on approvals where you need them.
FAQ
Postocial vs Loomly: questions and answers
Something we missed, or a detail that changed? Write to hello@postocial.com.
Does Postocial have approvals like Loomly?
Yes, on every plan. Posts can require approval, and clients can approve or reject them from a shared calendar link with an expiry date. Teammates get admin, member or viewer roles.
Is Postocial cheaper than Loomly?
On list price, yes. Loomly Starter costs $65 a month on monthly billing for 12 accounts and 3 users. Postocial Starter costs €19.99 a month for 5 social accounts and 2 team members, and Premium costs €29.99 for 10 social accounts and 5 team members. For more accounts, Postocial Agency costs €99 a month for 100 social accounts and 10 team members, where Loomly Beyond costs $332 for 60 accounts.
How does the Postocial free trial compare with Loomly's?
Loomly has no free plan and offers a 7-day free trial with no credit card. Postocial has no free plan; every plan starts with a free trial instead. A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.
How does posting to X work in Loomly and Postocial?
Loomly's integrations page lists no X publishing. In Postocial, X works with your own X API key: you pre-fund X developer credits, about $5 per 500 posts, and Postocial has no analytics for X.
Try Postocial next to Loomly
Start the 7-day trial, connect a few accounts and schedule a real week of posts. Then decide with your own content on the calendar.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.