Comparison, facts as of November 2026
Postocial vs Zoho Social
Zoho Social is an affordable suite that suits teams already on Zoho CRM or Desk. Postocial puts approvals and MCP on every plan, with 2 team members from the start, and the inbox and link in bio on its Premium and higher plans.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.
Who each tool fits
Zoho Social or Postocial?
Both schedule social posts. They are built for different teams, budgets and networks.
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Who Zoho Social fits
Small and mid-size businesses, especially existing Zoho CRM or Desk users, that want an affordable all-round social suite.
- Your company already uses Zoho CRM or Zoho Desk
- You manage one brand and want a low entry price
- You want a 15-day trial and a free plan to fall back on
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Who Postocial fits
Teams that want approvals and more than one person on the entry plan, and the inbox for less than Zoho Social Premium.
- You need a second team member on the entry plan
- You want approvals on the entry plan and the inbox for €29.99 a month
- You want an MCP server on every plan and link-in-bio pages on Premium and higher plans
Side by side
Postocial and Zoho Social at a glance
Prices, trials and the features teams ask about most. On Postocial, the inbox and link in bio come with Premium and higher plans; the other features are on every plan.
| Feature | Postocial | Zoho Social |
|---|---|---|
| Starting priceMonthly billing unless noted | €19.99/monthStarter, or €199.90 a year | $15/monthStandard, 1 brand, 1 member; $10 yearly |
| Free plan | No | Yes1 brand, 6 channels; no scheduling |
| Free trial | 7 daysCard required | 15 daysThen the free plan |
| NetworksPublishing networks each tool lists | 14X with your own X API key | 15 listedOne account per network per brand |
| AI writing assistant | YesWriting help and AI images on plan credits | Yes40 credits on Standard |
| Analytics | YesBest times to post; no analytics for X, Reddit, Tumblr or Telegram | Yes |
| Unified inbox | YesOn Premium and higher plans, with WhatsApp, a Telegram bot, SMS, live chat and chatbots | YesFrom Zoho Social Premium |
| Post approvals | YesClients approve from a shared link | YesFrom Zoho Social Premium |
| Link in bio | YesOn Premium and higher plans, with up to 3 custom domains | NoNone listed |
| Public API | YesPublishing API and webhooks; Messaging and Link in Bio APIs on Premium and higher plans | Yes |
| MCP server | YesDrafts and schedules posts | Not confirmedNot in Zoho MCP services |
On Postocial, message only people who opted in or wrote to you first, and stop when they ask. Broadcasts go to contacts who opted in and skip anyone who opted out, and on Messenger and Instagram they reach only people who messaged you in the last 24 hours. Meta bills WhatsApp messages to your WhatsApp Business account, and SMS goes through your own Twilio, Plivo or SMS gateway account. Competitor details as of November 2026, from the official pricing, feature and help pages linked here. Plans change often, so check the source before you buy. Sources: Zoho Social: zoho.com/social/pricing.html, zoho.com/social/pricing.md, zoho.com/…/social-pricing-val.json, zoho.com/social/plan-comparison.md, zoho.com/social/api.html, zoho.com/…/introduction.html, zoho.com/mcp/pricing.md.
Honest differences
Where each tool comes out ahead
No tool wins every line. Here is where Zoho Social is stronger, and where Postocial goes further.
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Where Zoho Social is stronger
- A low entry price: Standard is $15 a month, or $10 billed yearly
- One ecosystem for teams already on Zoho CRM or Zoho Desk
- A 15-day trial, then a forever-free plan
- Snapchat and Arattai support, which Postocial does not offer
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Where Postocial goes further
- 2 team members on Starter; Zoho Social Standard and Professional are single-user
- Approvals on every plan, and the unified inbox on Postocial's Premium and higher plans, from €29.99 a month; Zoho Social starts both on its Premium plan ($65 a month)
- An MCP server on every plan and link-in-bio pages on Postocial's Premium and higher plans; Zoho Social lists no link-in-bio tool, and Zoho MCP's service list does not include it
- 5 social accounts on Starter; a Zoho Social brand allows one account per network
Pricing
Zoho Social pricing vs Postocial pricing
Postocial lists its prices in euros and Zoho Social in US dollars. Check how each tool counts users, channels or brands before you compare totals.
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Zoho Social pricing
Zoho Social Standard is $15 a month on monthly billing or $10 a month billed yearly, with 1 brand of up to 14 channels (one account per network), 1 team member and 40 AI credits. Professional is $40 ($30 yearly), Premium $65 ($40 yearly, with 3 members, the inbox, approvals and custom reports), Agency $320 ($230) and Agency Plus $460 ($330). Prices vary by region. Zoho Social has a forever-free plan for 1 brand with 6 channels, though it cannot schedule posts, and a 15-day trial after which accounts drop to the free plan.
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Postocial pricing
Postocial has four plans, each with analytics, approvals, the API and unlimited scheduled posts within each network's own rate limits. Yearly billing costs 10 times the monthly price, so two months are free, and plan changes are prorated.
- Starter: €19.99 a month or €199.90 a year, with 5 social accounts and 2 team members
- Premium: €29.99 a month or €299.90 a year, with 10 social accounts, 5 team members, the inbox with chatbots and link in bio
- Agency: €99 a month or €990 a year, with 100 social accounts, 10 team members, the inbox with chatbots and link in bio
- Unlimited: €199 a month or €1,990 a year, with unlimited social accounts, 10 team members, the inbox with chatbots and link in bio
Networks
Which networks each tool lists
Postocial publishes to 14 networks. Here is how that lines up with the networks Zoho Social lists, as of November 2026.
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On both lists
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Only on Postocial
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Only on Zoho Social
Postocial doesn't post to WhatsApp Channels or Status. On Premium and higher plans, it connects your WhatsApp Business number for chats, chatbots and template broadcasts.
- Snapchat
- Arattai
- WhatsApp Business (Zoho Social Premium and up)
Switching
Switching from Zoho Social: a five-step checklist
Most of the work is reconnecting accounts and rebuilding your schedule. Run both tools side by side for a week if you want a safety net.
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Connect your accounts
Start the 7-day trial and connect the profiles you run in Zoho Social. If a client owns a profile, send them a client invite link so they can connect it without sharing a password.
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Rebuild your posting times
Set your workspace's weekly time slots once, by weekday, to match your Zoho Social schedule. "Add to queue" then drops each new post into the next free slot, and you can still pick an exact time for any post.
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Move your upcoming posts
Put your scheduled posts in a CSV file and create them in one bulk upload, or rebuild them in the composer with a version for each network.
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Group profiles by brand
Recreate each Zoho Social brand as a brand in your Postocial workspace, so each business keeps its profiles grouped together.
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Bring in your team
Invite teammates as admins, members or viewers and turn on approvals where you need them.
FAQ
Postocial vs Zoho Social: questions and answers
Something we missed, or a detail that changed? Write to hello@postocial.com.
Is Zoho Social cheaper than Postocial?
At the entry level, yes: Zoho Social Standard is $15 a month for 1 brand and 1 team member, and Postocial Starter is €19.99 a month with 2 team members and approvals. Zoho Social starts its inbox and approvals on its Premium plan, at $65 a month on monthly billing, while Postocial Premium, with the inbox, is €29.99 a month.
Does Postocial work with Zoho CRM?
There is no built-in Zoho integration. On its Premium and higher plans, Postocial has its own contact list with tags, segments and a pipeline, syncs contacts to HubSpot and Mailchimp and sends messaging events to Zapier. Every plan connects to other tools through signed webhooks or the REST API.
Does Postocial have a free plan like Zoho Social?
Zoho Social has a forever-free plan for 1 brand with 6 channels, though it cannot schedule posts, and a 15-day trial after which accounts drop to the free plan. Postocial has no free plan; every plan starts with a free trial instead. A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.
How does posting to X work in Zoho Social and Postocial?
Zoho Social lists X among its channels. In Postocial, X works with your own X API key: you pre-fund X developer credits, about $5 per 500 posts, and Postocial has no analytics for X.
Try Postocial next to Zoho Social
Start the 7-day trial, connect a few accounts and schedule a real week of posts. Then decide with your own content on the calendar.
A card is required to start the 7-day free trial. When the trial ends, we charge your card for the plan you picked, unless you cancel before.